---
title: Arata - Merisis
---

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## Arata

Arata is an Indian, science-led personal care and wellness brand specializing in hair, scalp, and skin care. Recognized for its appearance on Shark Tank India, the brand focuses on plant-derived, vegan, and cruelty-free formulations engineered to address biological root causes rather than just surface-level symptoms

<https://www.linkedin.com/company/felicitygames/?originalSubdomain=in>

![download (22)](https://www.merisisvp.com/hs-fs/hubfs/download%20(22).jpg?width=284&height=177&name=download%20(22).jpg)

Sector: Consumer Sub Sector: Beauty & Personal Care Founded In: 2017 Funding: Pre-Series B Round HQ: New Delhi Fund: Merisis Opportunities Fund

#### Founders:

[Dhruv Bhasin](https://www.linkedin.com/in/dhruv-bhasin-906b4438/)

[Dhruv Madhok](https://www.linkedin.com/in/dhruv-madhok-arata/)

## Co-Investors

![download (39)](https://www.merisisvp.com/hs-fs/hubfs/download%20(39).png?width=270&height=148&name=download%20(39).png)

![download (40)](https://www.merisisvp.com/hs-fs/hubfs/download%20(40).png?width=235&height=148&name=download%20(40).png)

![download (41)](https://www.merisisvp.com/hs-fs/hubfs/download%20(41).png?width=270&height=148&name=download%20(41).png)

![Untitled design (9)](https://www.merisisvp.com/hs-fs/hubfs/Untitled%20design%20(9).png?width=501&height=259&name=Untitled%20design%20(9).png)

![download (23)](https://www.merisisvp.com/hs-fs/hubfs/download%20(23).jpg?width=197&height=256&name=download%20(23).jpg)

![download (42)](https://www.merisisvp.com/hs-fs/hubfs/download%20(42).png?width=259&height=194&name=download%20(42).png)

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